Our story & mission
"You know what I've been thinking of for a while?... But I've no idea if and how we could do it." Then waited for a few seconds for suspense and added: "A personalized gift shop. But not just personalized like a T-shirt with your name on it: a personalized gift service."
The older sister stopped to think for a while. She had just finished her psychology degree and was under the influence of some chunky psychology textbooks.
"Well, maybe we could do something like a form, or a quiz where, say, the people come to our website, answer a quiz so we can learn about the gift receiver’s personality and interests, then offer them a few personalized suggestions based on that. I think it could be interesting," the big sister said.
"Yeah - just imagine: it's such a hassle sometimes to buy gifts and it takes such a long time. Even I would use such a service if it existed!"
So we got started. Of course, we got very excited and had some long conversations overflowing excitement and brimming with ideas over the next few days... which led nowhere. Or rather, they didn't take where we thought they would. We had to think the business concept over again a couple of times before we came up with something realistic because, after all, none of us had the experience, yet. Then we onboarded our dear friend and co-founder Monica, who had plenty of business expertise to share with us and even more creative ideas.
After a few ups and downs, hills and valleys, excitement and deflation – we finally launched our website! And we hope you’re just as excited as we are about what we’re building here.
We believe that offering gifts is just as (or dare we say... even more?) exciting than receiving them. And a powerful way to share some kindness in this world. It needs it.
Our mission is simple: to inspire the world to be generous. We want to inspire joy by encouraging our customers to make thoughtful decisions when making gifts while actually having fun during the process. We live in a world where many people are more prepared to spend $100 on a gift that will never be used, than spending 100 minutes picking the right gift - and fair enough! Time is a scarce resource.
So we're set on helping you have your cake... and eat it. Picking a thoughtful gift is a process, agreed. Does it have to be a hassle though?
The younger sister left our squad to focus more on her studies because she was admitted to university, She still works with us occasionally as a collaborator and has her independent Etsy store. Apparently, she didn’t like having the older sister tell her what to do. At the moment, our team comprises two Europe-based full-timers: Monica and the older (but not actually old!) sister, yours truly - Paula. However, the work behind the scenes and behind every item you view is supported by a network of beautiful, talented, and hard-working collaborators - who operate from different parts of the world.
about PaulaPaula got involved with Marrabou because she loved the idea of encouraging people to be generous by offering a creative solution to making gifts. It's equally true that her background in psychology helps read customers' minds. Somewhat. Not really. It does help her understand human needs and desires though, which is enough to get started in the gift-making business. Creativity, some entrepreneurship, a lot of hard work, and Monica an the team are what keep it going.
If we were to use a metaphor, Paula would be the heart of Marrabou, whilst Monica would be the brains. Also, the visual designer, marketer, brand manager, CFO, and so much more. Her craftiness, entrepreneurial background, and impressive photography & design skills help bulild Marrabou into a gifts promised land.